Care for Mom to Be Sociālās izpratnes veicināšanas kampaņa by Seyon Kim

Care for Mom to Be Sociālās izpratnes veicināšanas kampaņa by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Bronzas balva A' Design Award in Sociālais dizains Competition Category.

BronzasSociālais· 2020

Care for Mom to Be Sociālās izpratnes veicināšanas kampaņa

by Seyon Kim

Client: Seyon Kim

Bronzas balva A' Design Award Winner in Sociālais Category

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Colors

The Design

About Care for Mom to Be Sociālās izpratnes veicināšanas kampaņa

Rūpes par topošo mammu ir sabiedrības informēšanas kampaņa par ceļojošu grūtnieču vajadzībām. Kampaņa aicina citus pasažierus piedāvāt sēdvietu vilcienā vai vietu automašīnas novietošanai. Vizuālā identitāte veidojas no logotipa, kas apvieno grūtnieces siluetu ar sirds formu, simbolizējot grūtniecību un rūpes. Vieta parasti ar grūtniecību saistītajai krāsai izmantots silts pasteļtonis, kas veidots no sarkanas un oranžas krāsas apvienojuma. Plakāti un drukātas metro biļetes nes šo logotipu stacijās un autostāvvietās.

The Recognition

About the Bronzas balva A' Design Award

Care for Mom to Be Sociālās izpratnes veicināšanas kampaņa ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Care for Mom to Be Sociālās izpratnes veicināšanas kampaņa būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Care for Mom to Be Sociālās izpratnes veicināšanas kampaņa lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim