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Milk Baobab Baby Skin Care Iepakojuma Dizains by Taenam

Milk Baobab Baby Skin Care Iepakojuma Dizains by Taenam is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.


SudrabaIepakojums· 2020

Milk Baobab Baby Skin Care Iepakojuma Dizains

by Taenam

Client: Taenam H&h

Sudraba balva A' Design Award Winner in Iepakojums Category

42,273

Verified Award Winner

Verify Award Status for #88243

Colors

The Design

About Milk Baobab Baby Skin Care Iepakojuma Dizains

To iedvesmo piens, galvenā sastāvdaļa. Piena iepakojuma veida unikālais trauka dizains atspoguļo produkta īpašības un ir paredzēts, lai tas būtu pazīstams pat pirmajiem patērētājiem. Turklāt, lai uzsvērtu, ka tas ir maigs produkts bērniem ar vāju ādu, tiek izmantots materiāls, kas izgatavots no polietilēna (PE) un gumijas (EVA), un pasteļtoņu mīkstās īpašības. Apaļa forma tiek uzlikta uz stūra mammas un mazuļa drošībai.

The Recognition

About the Sudraba balva A' Design Award

Milk Baobab Baby Skin Care Iepakojuma Dizains ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Milk Baobab Baby Skin Care Iepakojuma Dizains būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Milk Baobab Baby Skin Care Iepakojuma Dizains ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a Korean baby skin care brand based on colostrum and baobab seed extract. The unique container design of the milk pack type reflects the product characteristics of Milk Baobab Baby and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin.
Dimensions & Packaging
wash/ lotion/ moisture lotion
Width: 64 mm Depth: 64mm Height: 210mm Volume: 500ml
soothing gel lotion/ powder lotion
Width: 64 mm Depth: 64mm Height: 145mm Volume: 500ml
Tags
packaging, design, baby skin care, baby lotion, baby wash
Production Technology
The container is made of common polyethylene (PE) material and soft and flexible rubber (EVA) material is synthesized to give consumers a soft touch that matches baby skin care brands.
Design Challenge
The biggest challenge is to make the most visible difference among many baby brands. 'Milk Baobab Baby' goes beyond the general baby skin care container and makes a milk-packed container incorporating the brand identity. Such differentiation is one of the reasons consumers choose Milk Baobab Baby products.
Research
Milk Baobab Baby began with the sympathy between baby and cosmetics. The cute, multicolored container design like a toy stimulates a baby's interest. This reduces the feeling of repulsion of cosmetics and enjoys more familiar and natural skin care. The Milk Baobab Baby product, designed to point to a baby's sympathy, has a positive effect on both the baby, the parent and the brand.
Inspiration
The biggest inspiration for this packaging container design is the baby that uses the product. The shape, color of the container, and even the components of the product were planned and manufactured based on the characteristics of the baby in the growing stage. The milk pack container, enjoyed from early childhood, can stimulate the fun and curiosity of baby and provide a special experience. The round shape is applied to the corner for safety of baby.
Project Duration
The project started in August 2016 in Republic of Korea and finished in December 2017. The products are launched at online in Republic of Korea.
Operation Flow
This is always used around the baby. Based on these characteristics, we create the container of five different colors for each line, gradually expanding the field of vision, stimulating curiosity for babies who are starting to recognize colors, and contributing to the development of vision. At the same time, it is easy for the consumer to remember the product line and to recognize at the point of sale.
Team Members
Nam YuNa
Lee JeongUng
Kim Hyein

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