Mi Bluetooth Headset Mini Austiņu iepakojums — Xiaomi

Darbs Mi Bluetooth Headset Mini Austiņu iepakojums, kura autors ir Xiaomi, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2020

Mi Bluetooth Headset Mini Austiņu iepakojums

Autors: Xiaomi

Klients: Xiaomi

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Mi Bluetooth Headset Mini Austiņu iepakojums

Mi Bluetooth Headset Mini ir iepakojums, kas radīts kompaktām sporta austiņām. Austiņu korpuss ir minimālistisks un ar vienu apaļu pogu. Iepakojumā izmantoti slavenu mūziķu attēli, tāpēc ovālais korpuss uztverams kā galva, bet poga — kā atvērta mute. Rezultāts atgādina dziedātāju vai diriģentu un piešķir raksturu vienkāršam produktam. PET paliktnis priekšpusē notur austiņas un vadības pulti, savukārt vadi paliek paslēpti. Papīra vāks nodrošina struktūras stingrumu. Dizains ir vērsts uz lietotājiem vecumā no 18 līdz 29 gadiem.

Atzinība

Par Sudraba balva A' Design Award

Mi Bluetooth Headset Mini Austiņu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Mi Bluetooth Headset Mini Austiņu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Mi Bluetooth Headset Mini Austiņu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Izmēri un iepakojums: dimension: height 79mm, Length 110mm, width 28mm
Birkas: Handset, electronic, packaging, colorful, musician
Ražošanas tehnoloģija: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Dizaina izaicinājums: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Pētījums: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Iedvesma: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Projekta ilgums: The project started in April 2018 and finished in April 2019 in Beijing, China
Darbības plūsma: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patenti: Copyrights belong to Xiaomi, 2019
Komandas dalībnieki: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Attēlu autori: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge