Lidu Sorghum Baijiu Alkoholisko dzērienu iepakojums — Wen Liu and Bo Zheng

Darbs Lidu Sorghum Baijiu Alkoholisko dzērienu iepakojums, kura autors ir Wen Liu and Bo Zheng, ir augsti novērtēts un ļoti prestižās 2020 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2020

Lidu Sorghum Baijiu Alkoholisko dzērienu iepakojums

Autors: Wen Liu and Bo Zheng

Klients: Shenzhen Oracle Creative Design Co., Ltd

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Lidu Sorghum Baijiu Alkoholisko dzērienu iepakojums

Lidu Sorgo Baiju ir iepakojuma dizains ķīniešu sorgo baiju (degvīnam). Pudele ir izgatavota no kristāla stikla, kas apsmidzināts zaļā krāsā, bet pudeles etiķete un kakliņa etiķete izgatavotas no īpaša novecojuma papīra. Vāciņš apvieno metālu un plastmasu, savukārt ārējā kastīte veidota no melna, īpaša papīra ar zelta un melniem rakstiem. Iepakojuma izmēri ir 70 mm garumā, 70 mm platumā un 260 mm augstumā. Forma balstīta uz oriģinālo pudeles prototipu un seko mūsdienīgam minimālisma stilam. Vienkāršoti materiāli samazina atkritumu daudzumu un atbilst jaunākās paaudzes patērētāju gaumei.

Atzinība

Par Dzelzs balva A' Design Award

Lidu Sorghum Baijiu Alkoholisko dzērienu iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Lidu Sorghum Baijiu Alkoholisko dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Lidu Sorghum Baijiu Alkoholisko dzērienu iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Izmēri un iepakojums: The packaging size is 70mm in length, 70mm in width and 260mm.
Birkas: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Ražošanas tehnoloģija: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Dizaina izaicinājums: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Pētījums: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Iedvesma: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Projekta ilgums: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Darbības plūsma: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Komandas dalībnieki: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Attēlu autori: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018