Free Estonian Izklaide by Olga Raag is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Tēlotājmākslas un mākslas instalāciju dizains Competition Category.

SudrabaTēlotājmāksla· 2020

Free Estonian Izklaide

by Olga Raag

Client: KLG Eesti AS

Sudraba balva A' Design Award Winner in Tēlotājmāksla Category

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Colors

The Design

About Free Estonian Izklaide

Šajā unikālajā mākslas darbā Olga Raaga izmantoja igauņu laikrakstus no tā gada, kad automašīna tika sākotnēji ražota 1973. gadā. Nacionālās bibliotēkas dzeltenie laikraksti tika fotografēti, iztīrīti, pielāgoti un rediģēti, lai tos varētu izmantot projektā. Galīgais rezultāts tika uzdrukāts uz īpaša materiāla, ko izmanto automašīnām, un tas ilgst 12 gadus, un pieteikšanās prasīja 24 stundas. Brīvais igauņu valoda ir automašīna, kas pievērš uzmanību, apņemot cilvēkus ar pozitīvu enerģiju un nostalģiskām, bērnības emocijām. Tas aicina ikvienu zinātkāri un iesaistīties.

The Recognition

About the Sudraba balva A' Design Award

Free Estonian Izklaide ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Free Estonian Izklaide būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Free Estonian Izklaide ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.