Aava Piedevas by Maja Maksimovic is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2020

Aava Piedevas

by Maja Maksimovic

Client: Aavalabs

Sudraba balva A' Design Award Winner in Iepakojums Category

26,419

Verified Award Winner

Verify Award Status for #91182

View at A' Design Award Press Release Award Badge

Colors

The Design

About Aava Piedevas

Etiķetes un kastītes iepakojums veselīgas pārtikas zīmolam, kam ir spēcīgas saknes Ziemeļvalstīs. Dizainam jābūt ar dabisku pieskārienu, jo īpaši ņemot vērā, ka sastāvdaļas ir dabiskas. Mērķa demogrāfiskās grupas ir vīrieši un sievietes vecumā no 30, 40, 50 un 60 gadiem. Kastīte ir apdrukāta uz papīra ar matētu čeloglazūras apdari. Savukārt konteineram izvēlēta caurspīdīga plastmasa, jo tā ir visvērtīgākā plastmasa pēc pārstrādes.

The Recognition

About the Sudraba balva A' Design Award

Aava Piedevas ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Aava Piedevas būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Aava Piedevas ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
Dimensions & Packaging: Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm
Tags: Packaging, Supplement, Health, Nature, Vitamins
Production Technology: The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
Design Challenge: In terms of design, the challenge was merging different varieties of plants into one
Research: Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
Inspiration: A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
Project Duration: The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
Team Members: Maja Maksimovic, Otso Kääriäinen
Image Credits: Aavalabs