Darbs Yo,verde Olīveļļa, kura autors ir Antonio Cuenca, ir augsti novērtēts un ļoti prestižās 2020 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2020

Yo,verde Olīveļļa

Autors: Antonio Cuenca

Klients: Yo, Verde

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Yo,verde Olīveļļa

Šī dizaina sintēzes vingrinājums, kuru iedvesmojuši klasiskie sīrupa burciņas. Nosaukums ir produkta zīmotne, kas attaisno eļļas zaļo krāsu iekšpusē. Priekšpusē logotips ir izgatavots no farmaceitiskā krusta, kas veido pikselētu sirdi. Prātīgs un bezrūpīgs dizains, kas izmanto vēstījumu, kas saistīts ar veselību un tās saturu.

Atzinība

Par Bronzas balva A' Design Award

Yo,verde Olīveļļa ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Yo,verde Olīveļļa būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Yo,verde Olīveļļa lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Izmēri un iepakojums: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Birkas: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Ražošanas tehnoloģija: Glass. This bottle is painted in white, and printed in two colours.
Dizaina izaicinājums: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Iedvesma: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Projekta ilgums: The project started in November 2016 and finished in February 2017 in Úbeda.
Darbības plūsma: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Attēlu autori: Fotógrafo: Balta fotografo