Darin Korejas Veselības Pārtikas — Heesoo Son and Seoyeon Yoon

Darbs Darin Korejas Veselības Pārtikas, kura autors ir Heesoo Son and Seoyeon Yoon, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2020

Darin Korejas Veselības Pārtikas

Autors: Heesoo Son and Seoyeon Yoon

Klients: Darin

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Darin Korejas Veselības Pārtikas

Darin ir paredzēts, lai atbrīvotu mūsdienu cilvēkus no nevēlēšanās izmantot Korejas tradicionālos veselīgas pārtikas produktus noguruma sabiedrībā, un tas raksturo vienkāršu, grafisku skaidrību, piegādājot iepakojumus mūsdienu cilvēku jutīgumam, atšķirībā no neparedzētiem attēliem, kurus izmantojuši tradicionālie korejiešu veselības pārtikas veikali. . Visi zīmējumi ir izgatavoti no asinsrites motīviem, vizualizējot mērķi nodrošināt dzīvīgumu un veselību nogurušajiem 20. un 30. gadiem.

Atzinība

Par Sudraba balva A' Design Award

Darin Korejas Veselības Pārtikas ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Darin Korejas Veselības Pārtikas būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Darin Korejas Veselības Pārtikas ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Izmēri un iepakojums: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Birkas: package design, korea, graphic design, pattern, healthcare, branding
Ražošanas tehnoloģija: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Dizaina izaicinājums: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Pētījums: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Iedvesma: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Projekta ilgums: The project started in September 2018 in Korea and finished in November 2018
Darbības plūsma: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Komandas dalībnieki: Heesoo Son
Seoyeon Yoon
Attēlu autori: Heesoo Son and Seoyeon Yoon