Tea and Pastry Dāvanu iepakojums by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.
SudrabaIepakojums· 2020
Tea and Pastry Dāvanu iepakojums
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
Sudraba balva A' Design Award Winner in Iepakojums Category
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- Verified Award Winner
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The Design
About Tea and Pastry Dāvanu iepakojums
Tēja un konditorejas izstrādājums ir dāvanu iepakojuma komplekts, kas radīts Vidusrudens svētkiem. Komplektā vienā iepakojumā ir divas kastītes, kurās atrodas melnā tēja un Su stila smilšu cepumi. Virsmas noformējums ir vienkāršs un pieticīgs. Tušas glezna attēlo tējas kalnu, un smalkas līnijas iezīmē konditorejas izstrādājuma kontūras. Nospiedumu un tušas efekti piešķir elegantu raksturu. Iepakojums ir izgatavots no kraftpapīra. Dizains atsaucas uz tradīciju uzglabāt tēju māla traukā, kas atspoguļo cilvēku ilgstošu pieķeršanos. Ieceres mērķis ir paust draudzību ar pieticīgu dāvanu.
The Recognition
About the Sudraba balva A' Design Award
Tea and Pastry Dāvanu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Tea and Pastry Dāvanu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Tea and Pastry Dāvanu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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