Rotass Haute Joallerie Chongqing Juvelierizstrādājumu veikala interjera dizains by Xiaobing Yao

Rotass Haute Joallerie Chongqing Juvelierizstrādājumu veikala interjera dizains by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 Platīna balva A' Design Award in Interjera, tirdzniecības un izstāžu dizains Competition Category.

PlatīnaInterjers· 2020

Rotass Haute Joallerie Chongqing Juvelierizstrādājumu veikala interjera dizains

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

Platīna balva A' Design Award Winner in Interjers Category

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Colors

The Design

About Rotass Haute Joallerie Chongqing Juvelierizstrādājumu veikala interjera dizains

Rotass Haute Joallerie Chongqing ir juvelierizstrādājumu veikala interjers, kas aizņem 280 kvadrātmetrus divos stāvos. Esošas komerciālās ielas ēkas renovācijā izmantotas ģipškartona plāksnes, tērauda plākšņu spoguļi un baltas tērauda caurules. Ģipša skulptūra pirmā stāva zālē pauž zīmola estētiku, savukārt vara pakāpieni un spoguļgriesti rada augšupejošu kustību. Paaugstināts starpstāvs paplašina telpu un kalpo kā VIP viesu uzņemšanas zona. Otrajā stāvā izmantoti baznīcas arhitektūras simboli, kas piešķir rituāla sajūtu, bet slīpņota gaiteņa siena atgādina dimanta iekšpusi.

The Recognition

About the Platīna balva A' Design Award

Rotass Haute Joallerie Chongqing Juvelierizstrādājumu veikala interjera dizains ir Platīna balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir patiesi izciliem, elegantiem un majestātiskiem dizainiem. Platīna ieguvēji ir radīšanas brīnumi, intelektuālās radošuma robežu apliecinājums un parāda savu dizaineru nepārspējamo profesionalitāti un ģēniju. Sagaidāms, ka šie dizaini būs visslavenākie darbi, kas definē laikmeta estētiku, sniedz ieguldījumu sabiedrības labklājībā un paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Rotass Haute Joallerie Chongqing Juvelierizstrādājumu veikala interjera dizains parāda transcendentu izcilības līmeni un ar savām labvēlīgajām īpašībām padara pasauli labāku. Rotass Haute Joallerie Chongqing Juvelierizstrādājumu veikala interjera dizains ir darbs, kas ieguvis Platīna balvu A' Design Award un kas pamodina vēlmes, iedvesmo, iepriecina un raisa lielu prieku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.