W Atlanta Midtown Viesnīcas interjera dizains by Virserius Studio is a highly esteemed winner of the very prestigious 2020 Dzelzs balva A' Design Award in Viesmīlības, atpūtas, ceļojumu un tūrisma dizains Competition Category.
DzelzsViesmīlība· 2020
W Atlanta Midtown Viesnīcas interjera dizains
Client: Virserius Studio
Dzelzs balva A' Design Award Winner in Viesmīlība Category
Verified Award Winner
Verify Award Status for #96698The Design
About W Atlanta Midtown Viesnīcas interjera dizains
W Atlanta Midtown ir viesnīcas vestibila un bāra interjers Atlantā, Džordžijas štatā, Amerikas Savienotajās Valstīs. Dizaina pamatā ir izdomāta tēla Artura muiža un slepenais dārzs — personāža, kurš savu plašo ceļojumu laikā pa pasauli kolekcionē mākslas darbus un priekšmetus. Vestibils un bārs aizņem aptuveni 929 kvadrātmetrus. Pēc pasūtījuma izgatavotas mēbeles, grīdas segums, mākslas darbi un digitālie sienu apdares materiāli veido dzīvojamās telpas un botāniskā dārza noskaņu. Kabinets atsaucas uz tautas pasakām "Tūkstoš un vienas nakts" motīviem un ietver griestu apgleznojumu. Pakāpju terases ar amfiteātra tipa sēdvietām ir piemērotas darbam, sarunām vai privātām sanākšanām.
The Recognition
About the Dzelzs balva A' Design Award
W Atlanta Midtown Viesnīcas interjera dizains ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka W Atlanta Midtown Viesnīcas interjera dizains būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. W Atlanta Midtown Viesnīcas interjera dizains tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
