Holiday Gift Set Dāvanu komplekta iepakojums by Salvita Bingelyte

Holiday Gift Set Dāvanu komplekta iepakojums by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2020

Holiday Gift Set Dāvanu komplekta iepakojums

by Salvita Bingelyte

Client: Salvita Design

Sudraba balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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Colors

The Design

About Holiday Gift Set Dāvanu komplekta iepakojums

Svētku dāvanu komplekts ir iepakojuma dizains patērējamu svētku dāvanu kolekcijai. Komplektā ietilpst 80 g šokolādes tāfelīte, 40 g zāļu tējas iepakojums, 200 g dabiskā medus burka un 140 g kanēļa aromāta svece. Ilustrācijas iedvesmotas no Žemīnas, lietuviešu zemes dievietes, kas šeit attēlota kā moderna figūra sporta apavos un ar austiņām. Dievietes garie baltie mati atgādina sniegu un pazīstamos svētku tēlus. Pieklusinātā dabiskā krāsu palete atspoguļo sastāvdaļas. Izmantota ofseta, fleksogrāfijas un digitālā druka.

The Recognition

About the Sudraba balva A' Design Award

Holiday Gift Set Dāvanu komplekta iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Holiday Gift Set Dāvanu komplekta iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Holiday Gift Set Dāvanu komplekta iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)