Zacapa Reserva Limitada 2019 Ruma iepakojuma dizains by Michelle Mak - forceMAJEURE Design

Zacapa Reserva Limitada 2019 Ruma iepakojuma dizains by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Zelta balva A' Design Award in Limitēto izdevumu un individuālais dizains Competition Category.

ZeltaLimitētais izdevums· 2020

Zacapa Reserva Limitada 2019 Ruma iepakojuma dizains

by Michelle Mak - forceMAJEURE Design

Client: Diageo

Zelta balva A' Design Award Winner in Limitētais izdevums Category

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Colors

The Design

About Zacapa Reserva Limitada 2019 Ruma iepakojuma dizains

Zacapa Reserva Limitada 2019 ir ierobežota izdevuma iepakojuma dizains izturētam rumam. Brūnā etiķete ar zelta folijas burtiem papildina dzēriena dzintara un zeltainos toņus. Ap pudeli apvijas raksturīgā petate lente – pīta salmu lente, kas šim izdevumam īpašos toņos darināta Gvatemalas vietējo amatnieču rokām. Kārbas dizains apvieno krāsu un tekstūru pārejas, kuras iedvesmojusi Gvatemalas ainava. Uz kārbas petate lente un raksturīgā lente ar degustācijas piezīmēm ir attēlotas zelta toņos.

The Recognition

About the Zelta balva A' Design Award

Zacapa Reserva Limitada 2019 Ruma iepakojuma dizains ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Zacapa Reserva Limitada 2019 Ruma iepakojuma dizains būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Zacapa Reserva Limitada 2019 Ruma iepakojuma dizains izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
Dimensions & Packaging: Bottle: 750 ml
Tags: #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
Production Technology: This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
Design Challenge: The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
Inspiration: Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
Team Members: Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director
Image Credits: Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design