Differ

Gudao is a design studio of Jiangsu Guaizuo Cultural Creativity Co., Ltd. This team is addicted to not only design but also Chinese traditional culture. To express the attitude of life which is in pursuit of humanism in oriental culture Gudao uses the cultural elements in product design. Specifically the studio works on housewares and furniture design, these can be given more spiritual needs. Design of Gudao is to present how people like them think and express their views of culture and beauty.

Differ ir augstu novērtēts godalgotais prestižajā A' Design Award & Competition konkursā, kategorijā Mēbeles, Apgaismojums un Virtuves piederumi. Differ sasniegumu klāstā ietilpst 4 A' Design Award balvas, ko vainago Sudraba balva A' Design Award. Differ ir atkārtoti novērtēts kategorijā Mēbeles. Konkursā Differ piedalījās anonīmi, un starptautiska žūrijas komisija no atzītiem akadēmiķiem, dizaina profesionāļiem un preses pārstāvjiem lēma anonīmā recenziju procesā.

Visas balvas tika piešķirtas A' Design Award & Competition 2017 - 2018 izlaidumā. Differ ir ieguvis World Design Rating titulu Topošs Profesionālis. Designers.org iekļauj Differ starp Ķīna apbalvotajiem dizaineriem.

DIFFER is a brand created by Jiangsu Guaizuo culture and creative Co., Ltd., aiming at housewares and furniture design and customizing cultural office supplies and gifts.
Gudao design studio is the core design department.