Fondazione Alinari ब्रांड आइडेंटिटी by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award रजत पुरस्कार in ग्राफिक्स, चित्रण आ दृश्य संचार डिजाइन Competition Category.
रजतग्राफिक· 2021
Fondazione Alinari ब्रांड आइडेंटिटी
by Frush Design
Client: Frush | Creative studio
A' Design Award रजत पुरस्कार Winner in ग्राफिक Category
Verified Award Winner
Verify Award Status for #125706The Design
About Fondazione Alinari ब्रांड आइडेंटिटी
फोंडाजिओने अलिनारी एकटा ब्रांड आइडेंटिटी थिक जे फोंडाजिओने अलिनारी पेर ला फोतोग्राफिया लेल बनाओल गेल अछि, जे फ्लोरेंस मे अलिनारी फोटोग्राफिक संग्रहक संरक्षण, प्रबंधन आ प्रवर्धनक लेल स्थापित एकटा सार्वजनिक संस्था थिक। ई आइडेंटिटी लोअरकेस अक्षर A केर चारू कात बनाओल गेल अछि, जे कैमरा लेंसक एकटा अमूर्त रूप थिक, आ जे ऐतिहासिक अभिलेखागारक छविसभक लेल एकटा फ्रेमक रूपेँ सेहो काज करैत अछि। मूर्तिकलात्मक अक्षरांकन आ करिया-उज्जर रंगपटल प्रकाश आ छायाक स्मरण करबैत अछि। ई प्रणाली प्रिंट सामग्री, टिकट, कैटलॉग, मर्चेंडाइजिंग आ एकटा वेबसाइट पर लागू कएल गेल अछि।
The Recognition
About the A' Design Award रजत पुरस्कार
Fondazione Alinari ब्रांड आइडेंटिटी A' Design Award रजत पुरस्कारक विजेता अछि, जे सर्वोच्च श्रेणीक, सुन्दर आ प्रभावशाली डिजाइनकेँ देल जाए बला असाधारण रूपेँ प्रतिष्ठित मान्यता अछि। रजत विजेता अत्यन्त प्रतिभाशाली आ बड़ सृजनशील कृति अछि, जे अपन डिजाइनरक उत्कृष्ट विशेषज्ञता, प्रतिभा आ सूक्ष्मदृष्टि देखबैत अछि। Fondazione Alinari ब्रांड आइडेंटिटी सँ अपेक्षा अछि जे ओ अद्भुत, आदर्श, अत्यन्त व्यावसायिक आ गहराइसँ नवाचारी कृति होएत। ई रजत पुरस्कार जीतल डिजाइन उल्लेखनीय, प्रशंसित आविष्कार अछि जे कला, विज्ञान, डिजाइन आ प्रौद्योगिकीक सीमा बढ़ेबामे योगदान दैत अछि। Fondazione Alinari ब्रांड आइडेंटिटी एहन रचना अछि जकरा सँ बहुतो लोक ईर्ष्या करैत अछि, जे इच्छा जगबैत अछि, सकारात्मक भावना अनैत अछि आ विस्मय उत्पन्न करैत अछि।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
- Dimensions & Packaging
- Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
- Tags
- brand design, merchandising, print materials, visual identity
- Production Technology
- Brand design and visual identity and language.
- Design Challenge
- The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
- Research
- The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
- Inspiration
- The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
- Project Duration
- The project started in October 2020 in Florence (Italy) and it is still going on.
- Operation Flow
- It's a brand identity project to identificate a new public subject.
- Patents
- Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
- Team Members
- Giuditta Valentina Gentile
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