The Tridea Project पुस्तक by Lisa Winstanley is a highly esteemed winner of the very prestigious 2022 A' Design Award रजत पुरस्कार in मुद्रित आ प्रकाशित मीडिया डिजाइन Competition Category.
रजतमुद्रण· 2022
The Tridea Project पुस्तक
Client: Lisa Winstanley
A' Design Award रजत पुरस्कार Winner in मुद्रण Category
Verified Award Winner
Verify Award Status for #139124The Design
About The Tridea Project पुस्तक
ई पुस्तक, द ट्रिडिया प्रोजेक्ट: कल्चरली डाइवर्स को-क्रिएशन, ब्रांडक परिकल्पना आ ओकर उत्तरवर्ती विकासक दस्तावेजीकरण करैत अछि। सामग्री तीन अध्यायमे विभाजित अछि, पहिल अध्यायमे परियोजना आ ओकर सृजनकर्ताक संक्षिप्त विवरण अछि। दोसर अध्यायमे विस्तृत ब्रांड दिशानिर्देश आ तेसर अध्यायमे एकटा दृश्य निबंध अछि, जे समावेशन आ विविधताक ब्रांड मूल्य पर चर्चा करैत अछि, जे दुनू ई चारि वर्षीय शोध परियोजनाक लेल महत्वपूर्ण कारक रहल अछि। पुस्तकक डिजाइन भौतिकताकेँ ध्यानमे राखि कए तैयार कएल गेल अछि आ प्रत्येक पहलूकेँ परियोजनाक मूल्यक रूपकात्मक प्रतिनिधित्व करबाक लेल विचार आ चिंतन कएल गेल अछि।
The Recognition
About the A' Design Award रजत पुरस्कार
The Tridea Project पुस्तक A' Design Award रजत पुरस्कारक विजेता अछि, जे सर्वोच्च श्रेणीक, सुन्दर आ प्रभावशाली डिजाइनकेँ देल जाए बला असाधारण रूपेँ प्रतिष्ठित मान्यता अछि। रजत विजेता अत्यन्त प्रतिभाशाली आ बड़ सृजनशील कृति अछि, जे अपन डिजाइनरक उत्कृष्ट विशेषज्ञता, प्रतिभा आ सूक्ष्मदृष्टि देखबैत अछि। The Tridea Project पुस्तक सँ अपेक्षा अछि जे ओ अद्भुत, आदर्श, अत्यन्त व्यावसायिक आ गहराइसँ नवाचारी कृति होएत। ई रजत पुरस्कार जीतल डिजाइन उल्लेखनीय, प्रशंसित आविष्कार अछि जे कला, विज्ञान, डिजाइन आ प्रौद्योगिकीक सीमा बढ़ेबामे योगदान दैत अछि। The Tridea Project पुस्तक एहन रचना अछि जकरा सँ बहुतो लोक ईर्ष्या करैत अछि, जे इच्छा जगबैत अछि, सकारात्मक भावना अनैत अछि आ विस्मय उत्पन्न करैत अछि।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
- Dimensions & Packaging
- The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright - Tags
- Book, Design, Collaboration, Co-creation, Ethical
- Production Technology
- The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
- Design Challenge
- The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
- Research
- This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
- Inspiration
- The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
- Project Duration
- The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
- Operation Flow
- The three layered cover of the book provides both practical navigation and visual metaphor.
- Patents
- Not applicable
- Team Members
- Lisa Winstanley: Lead Designer / Art Director
Lisa Peh Jiaxian: Photographer - Image Credits
- Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian
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