Guo Cui Wu Du चीनी बाइजिउ by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award प्लैटिनम पुरस्कार in पैकेजिंग डिजाइन Competition Category.
प्लैटिनमपैकेजिंग· 2023
Guo Cui Wu Du चीनी बाइजिउ
by Xiongbo Deng
Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
A' Design Award प्लैटिनम पुरस्कार Winner in पैकेजिंग Category
Verified Award Winner
Verify Award Status for #141597The Design
About Guo Cui Wu Du चीनी बाइजिउ
ई सफेद स्पिरिट उत्पाद, जकरा नाम गुओकुई वुडु अछि, चीनक हेनान प्रांत सँ अछि। ई शराब पाँच परंपरागत चीनी औषधीय सामग्री केँ भिजा कऽ आ पका कऽ बनाओल जाइत अछि। बजार मे, प्रतिस्पर्धी उत्पाद सभ मे कम वा बेसी पकावन प्रक्रिया केर दौरान बचल किछु मैल रहैत अछि। एकर विपरीत, ई उत्पाद केर सबसँ पैघ बिक्री बिंदु ई अछि जे कतेको प्रक्रिया सँ शराब केर शुद्धता लगभग शून्य-अशुद्धता अवस्था धरि पहुँचैत अछि, जे उपभोक्ता केँ बेसी सुरक्षा केर अनुभूति दैत अछि। एही कारणें, डिजाइनर सभ पैकेज डिजाइन केर मूल स्वर रूप मे "स्वच्छता" केँ निर्धारित केलनि जे सबसँ पैघ विशेषता केँ प्रकट करैत अछि।
The Recognition
About the A' Design Award प्लैटिनम पुरस्कार
Guo Cui Wu Du चीनी बाइजिउ A' Design Award प्लैटिनम पुरस्कारक विजेता अछि, जे सचमुच असाधारण, सुरुचिपूर्ण आ भव्य डिजाइनकेँ देल जाए बला अत्यन्त प्रतिष्ठित मान्यता अछि। प्लैटिनम विजेता रचनाक चमत्कार अछि, बौद्धिक सृजनशीलताक सीमाक साक्ष्य अछि आ अपन डिजाइनरक अतुलनीय व्यावसायिकता आ प्रतिभा देखबैत अछि। एहन डिजाइन सँ अपेक्षा अछि जे ओ सभसँ प्रसिद्ध कृति होएत जे युगक सौन्दर्यशास्त्र निर्धारित करत, समाजक कल्याणमे योगदान देत आ कला, विज्ञान, डिजाइन आ प्रौद्योगिकीक सीमा बढ़ाओत। Guo Cui Wu Du चीनी बाइजिउ अलौकिक उत्कृष्टता देखबैत अछि आ अपन उपयोगी गुणसँ दुनियाकेँ बेहतर बनबैत अछि। Guo Cui Wu Du चीनी बाइजिउ A' Design Award प्लैटिनम पुरस्कार जीतल एकटा कृति अछि जे इच्छा जगबैत अछि, प्रेरणा दैत अछि, आनन्दित करैत अछि आ महान आनन्द उत्पन्न करैत अछि।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
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