Amanda Dempster द्वारा Tathra Eco Camp ब्रांड पहिचान अत्यंत प्रतिष्ठित 2023 A' Design Award लौह पुरस्कार क ग्राफिक्स, चित्रण आ दृश्य संचार डिजाइन प्रतियोगिता श्रेणी मे एक अत्यधिक सम्मानित विजेता अछि।
लौहग्राफिक· 2023
Tathra Eco Camp ब्रांड पहिचान
Amanda Dempster द्वारा
क्लाइंट: Amanda Dempster
ग्राफिक श्रेणी मे A' Design Award लौह पुरस्कार विजेता
सत्यापित पुरस्कार विजेता
#142725 लेल पुरस्कार स्थिति सत्यापित करूडिज़ाइन
Tathra Eco Camp ब्रांड पहिचान के बारे मे
ऑस्ट्रेलियाक विनाशकारी झाड़ीक आगि में नष्ट भेलाक बाद, टाथ्रा इको कैंप केँ एकटा प्रतीकात्मक पहिचान के आवश्यकता छल जे नवजीवन, इतिहास आ प्राकृतिक समावेश के कथा कहैत। स्वामी सभ एकटा ब्रांड सुइट के खोज में छलाह जे भूमि के अद्वितीय कथा केँ प्रमुखता देत आ ओकर सांस्कृतिक महत्व आ पर्यावरण-पर्यटन के प्रति हुनकर प्रतिबद्धता के सम्मान करत। परिणामस्वरूप ब्रांड शैली आ प्रतिनिधित्व शिविर के प्राकृतिक आकर्षण के प्रतिबिंबित करैत अछि आ प्रतिष्ठित वृक्ष-वलय आ अद्वितीय रंग योजना सँ नवीनीकृत परिदृश्य केँ श्रद्धांजलि अर्पित करैत अछि जे गंतव्य के विकास, इतिहास आ नवजीवन के प्रतीक अछि।
मान्यता
A' Design Award लौह पुरस्कार के बारे मे
Tathra Eco Camp ब्रांड पहिचान A' Design Award लौह पुरस्कारक विजेता अछि, जे नीक जकाँ डिजाइन कएल रचनासँ अपेक्षित व्यावसायिक आ औद्योगिक आवश्यकताकेँ पूर्ण करए बला नीक डिजाइनकेँ देल जाए बला प्रतिष्ठित मान्यता अछि। लौह विजेता अपन निर्माताक महान कौशल, उच्च विशेषज्ञता, विशेषज्ञ समझ आ सृजनात्मक क्षमता देखबैत छथि। Tathra Eco Camp ब्रांड पहिचान सँ अपेक्षा अछि जे ओ उच्च सम्मानित, प्रशंसित आ प्रिय रचना होएत जे व्यावहारिक आ नवाचारी अछि। ई लौह पुरस्कार जीतल डिजाइन उद्योगक सर्वोत्तम अभ्यास एकीकृत करैत अछि आ ज्ञान तथा प्रतिभासँ जुड़ल सक्षम तकनीकी गुण रखैत अछि। Tathra Eco Camp ब्रांड पहिचान अपन सूक्ष्मताक लेल सम्मानित अछि आ जीवनक गुणवत्ता सुधारि दुनियाकेँ बेहतर बनेबामे सहायक होएबाक लेल डिजाइन कएल गेल अछि।
डिज़ाइनक पाछाँ
प्रेस किट
डिज़ाइनर द्वारा उपलब्ध कराओल क्रेडिट, टीम सदस्य आ तकनीकी विवरण।
- अद्वितीय विशेषताएँ
- Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered. - आयाम आ पैकेजिंग
- Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral - टैग
- Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
- उत्पादन प्रौद्योगिकी
- A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums. - डिजाइन चुनौती
- The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
- अनुसंधान
- In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
- प्रेरणा
- With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding. - परियोजना अवधि
- The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
- संचालन प्रवाह
- The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
- पेटेंट
- Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
- टीम सदस्य
- Amanda Dempster
- छवि श्रेय
- Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)
प्रायोजित
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संबंधित डिज़ाइन
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