Freeway Loud 3D उत्पाद एनीमेशन by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award रजत पुरस्कार in फिल्म, वीडियो आ एनिमेशन डिजाइन Competition Category.
रजतफिल्म· 2024
Freeway Loud 3D उत्पाद एनीमेशन
Client: Morgan Studio
A' Design Award रजत पुरस्कार Winner in फिल्म Category
Verified Award Winner
Verify Award Status for #156123The Design
About Freeway Loud 3D उत्पाद एनीमेशन
फ्रीवे लाउड एकटा त्रि-आयामी उत्पाद एनीमेशन अछि जे एकटा फुटवियर ब्रांडक लेल बनाओल गेल अछि। ई एनीमेशन एकटा जूताकेँ औद्योगिक वातावरणक भीतर प्रस्तुत करैत अछि, जतय मशीन सभ उत्पादकेँ जीवंत करैत प्रतीत होइत अछि। जूताक मॉडलिंग 3ds Max मे हार्ड सरफेस तकनीक सँ कएल गेल छल, जाहि मे फोटोग्राफ सभक संदर्भक रूप मे उपयोग कएल गेल। टेक्सचर सभ चमड़ाक छवि आ डिजिटल ब्रश सँ बनाओल गेल, आ दृश्य सभकेँ Vray सँ 1920 गुणा 1080 पिक्सेल पर रेंडर कएल गेल। ई एनीमेशन ऑनलाइन उपयोगक लेल बनाओल गेल छल, आ एकर उद्देश्य बिना कोनो व्याख्यात्मक पाठक, केवल छवि सभक माध्यम सँ ध्यान आकर्षित करब अछि।
The Recognition
About the A' Design Award रजत पुरस्कार
Freeway Loud 3D उत्पाद एनीमेशन A' Design Award रजत पुरस्कारक विजेता अछि, जे सर्वोच्च श्रेणीक, सुन्दर आ प्रभावशाली डिजाइनकेँ देल जाए बला असाधारण रूपेँ प्रतिष्ठित मान्यता अछि। रजत विजेता अत्यन्त प्रतिभाशाली आ बड़ सृजनशील कृति अछि, जे अपन डिजाइनरक उत्कृष्ट विशेषज्ञता, प्रतिभा आ सूक्ष्मदृष्टि देखबैत अछि। Freeway Loud 3D उत्पाद एनीमेशन सँ अपेक्षा अछि जे ओ अद्भुत, आदर्श, अत्यन्त व्यावसायिक आ गहराइसँ नवाचारी कृति होएत। ई रजत पुरस्कार जीतल डिजाइन उल्लेखनीय, प्रशंसित आविष्कार अछि जे कला, विज्ञान, डिजाइन आ प्रौद्योगिकीक सीमा बढ़ेबामे योगदान दैत अछि। Freeway Loud 3D उत्पाद एनीमेशन एहन रचना अछि जकरा सँ बहुतो लोक ईर्ष्या करैत अछि, जे इच्छा जगबैत अछि, सकारात्मक भावना अनैत अछि आ विस्मय उत्पन्न करैत अछि।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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