Sawamura Award 2024 इवेंट की-विजुअल by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 A' Design Award रजत पुरस्कार in ग्राफिक्स, चित्रण आ दृश्य संचार डिजाइन Competition Category.
रजतग्राफिक· 2025
Sawamura Award 2024 इवेंट की-विजुअल
Client: SAWAMURA Inc.
A' Design Award रजत पुरस्कार Winner in ग्राफिक Category
Verified Award Winner
Verify Award Status for #171707The Design
About Sawamura Award 2024 इवेंट की-विजुअल
सावामुरा अवार्ड 2024 एकटा की-विजुअल अछि जे जापानक क्योटोमे स्थित एकटा पारंपरिक काबुकी थिएटरमे नव कर्मचारी सभक लेल आयोजित कंपनी इवेंटक लेल बनाओल गेल छल। एहि इवेंटक थीम परंपरा आ नवाचार छल। KABUKU शब्दक अक्षर सभकेँ विविध टाइपोग्राफीसँ बनाओल गेल, जाहिसँ प्रत्येक अक्षर एकटा अक्षर आ चित्रण दुनू रूपमे काज करैत अछि। थिएटरसँ लेल गेल पारंपरिक जापानी रंग आ पैटर्न सभकेँ एकटा ताजा रंग योजनाक संग मिलाओल गेल। ई की-विजुअल प्रमाणपत्र, शो टिकटक आकारक निमंत्रण पत्र, सील आ प्रचार सामग्रीमे प्रयोग कएल गेल, जाहिसँ इवेंटकेँ एकटा एकीकृत रूप भेटल।
The Recognition
About the A' Design Award रजत पुरस्कार
Sawamura Award 2024 इवेंट की-विजुअल A' Design Award रजत पुरस्कारक विजेता अछि, जे सर्वोच्च श्रेणीक, सुन्दर आ प्रभावशाली डिजाइनकेँ देल जाए बला असाधारण रूपेँ प्रतिष्ठित मान्यता अछि। रजत विजेता अत्यन्त प्रतिभाशाली आ बड़ सृजनशील कृति अछि, जे अपन डिजाइनरक उत्कृष्ट विशेषज्ञता, प्रतिभा आ सूक्ष्मदृष्टि देखबैत अछि। Sawamura Award 2024 इवेंट की-विजुअल सँ अपेक्षा अछि जे ओ अद्भुत, आदर्श, अत्यन्त व्यावसायिक आ गहराइसँ नवाचारी कृति होएत। ई रजत पुरस्कार जीतल डिजाइन उल्लेखनीय, प्रशंसित आविष्कार अछि जे कला, विज्ञान, डिजाइन आ प्रौद्योगिकीक सीमा बढ़ेबामे योगदान दैत अछि। Sawamura Award 2024 इवेंट की-विजुअल एहन रचना अछि जकरा सँ बहुतो लोक ईर्ष्या करैत अछि, जे इच्छा जगबैत अछि, सकारात्मक भावना अनैत अछि आ विस्मय उत्पन्न करैत अछि।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
- Dimensions & Packaging
- Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm - Tags
- Key visual, Japanese, tradition, innovation
- Production Technology
- Adobe Illustrator CC
- Design Challenge
- The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new. - Research
- I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
- Inspiration
- The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
- Project Duration
- The project was held at Minamiza, Kyoto, Japan on March 29, 2024
- Operation Flow
- This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
- Image Credits
- #All Creator Takuma Tahara
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