Volamena Hetsika · 2020
Game Fuel PRO-AM Consumer Experience Famolavolana Hetsika Mivantana
by PepsiCo Design and Innovation
- A' Design Award Volamena 2020 in Hetsika
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience Famolavolana Hetsika Mivantana
Ny Game Fuel PRO-AM dia hetsika lalao mivantana noforonina ho an'ny marika zava-pisotro iray ary nalefa amin'ny mpijery any an-trano. Nampiaraka mpilalao matihanina sy olo-malaza ity hetsika ity mba hampisehoana fomba lalao vaovao roa-mifanandrina-roa sy hampahafantarana vy zava-pisotro vaovao. Ny sehatry ny studio dia nohazavaina tamin'ny loko mena sy manga, izay loko fototry ny vokatra, mba hamoronana vokatra mampientam-po sy hanavahana ny ekipa roa. Ny endri-tsoratra sahy sy ny loko matanjaka dia nanome ny toerana fandikana maoderina ny lalao. Ny sehatra dia novolavolaina mba ho hita mazava tsara amin'ny efijery mandritra ny fandefasana.
About the A' Design Award Volamena
Nandresy ny A' Design Award Volamena ny famolavolana Game Fuel PRO-AM Consumer Experience Famolavolana Hetsika Mivantana, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Game Fuel PRO-AM Consumer Experience Famolavolana Hetsika Mivantana izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Game Fuel PRO-AM Consumer Experience Famolavolana Hetsika Mivantana dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
