The Wild Ny Maha-Izy Ireo Orinasa by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VyGrafika· 2020
The Wild Ny Maha-Izy Ireo Orinasa
by Chao Xu
Client: AhnLuh Luxury Resorts and Residences
A' Design Award Vy Winner in Grafika Category
- 8,951
- Verified Award Winner
- Verify Award Status for #100724
The Design
About The Wild Ny Maha-Izy Ireo Orinasa
Ity dia marika marika ho an'ny trano fivarotana vaovao, izay naorina eo an-tampon'ny tendrombohitra Huangbai ao amin'ny Hunan Province. Ny tanjon'ity tetikasa ity dia ny hanambatra ny aesthetic shinoa nentim-paharazana miaraka amin'ny fahatsorana tandrefana ho ao anaty endrika famoronana branding. Ny ekipa mpamolavola dia naka ny toetran'ny biby sy zava-maniry tao an-tendrombohitra Huangbai ary namolavola mariky ny vano miaraka amin'ny paikady hosodoko sinoa nentim-paharazana, ny volom-boanjo dia namboarina ho endrika modely. Ity modely fototra ity dia afaka mamorona karazana biby sy zavamaniry （izay misy ao an-tendrombohitra), ary mampifanaraka tsara ireo singa rehetra noforonina.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana The Wild Ny Maha-Izy Ireo Orinasa, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana The Wild Ny Maha-Izy Ireo Orinasa. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana The Wild Ny Maha-Izy Ireo Orinasa dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
- Dimensions & Packaging
- Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm - Tags
- branding design, logo, Chinese style, hotel branding, simple
- Production Technology
- Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
- Design Challenge
- As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
- Research
- Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
- Inspiration
- Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
- Project Duration
- The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
- Team Members
- Creative director:Chao Xu
Graphic design:Chao Xu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
