Ai Academy Maha-zava-dehibe by Emanuele Grittini

Ai Academy Maha-zava-dehibe by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2020

Ai Academy Maha-zava-dehibe

by Emanuele Grittini

Client: Ai Academy

A' Design Award Vy Winner in Grafika Category

11,175

Verified Award Winner

Verify Award Status for #100933

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ai Academy Maha-zava-dehibe

Ny Ai Academy dia mombamomba fahazoana ny marika (brand identity) noforonina ho an'ny orinasa iray miasa amin'ny faritry ny fahaizana artifisialy (artificial intelligence). Ny logotype dia miorina amin'ny endri-tsoratra monospaced, izay matetika ampiasaina amin'ny tontolo fandaharana informatika (programming). Ny fototra (backgrounds) dia mandika ny toetra maro sehatra (multidisciplinary) an'ny fahaizana artifisialy ho sary abstract, tsy manondro mivantana ny teknolojia. Novokarina tamin'ny fomba fampifangaroana loko manavanana (experimental colour mixing techniques) mampiasa loko mifototra amin'ny rano, avy eo nakàna sary ary novolavolaina indray (post-produced). Ny fifanoherana eo amin'ny logotype sy ny fototra dia mitazona ny logo ho hita mazava tsara. Ny loko matanjaka dia manampy amin'ny fanavahana amin'ny fitaovana ampiasaina amin'ny hetsika sy ny media sosialy.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Ai Academy Maha-zava-dehibe, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Ai Academy Maha-zava-dehibe. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Ai Academy Maha-zava-dehibe dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.