Volafotsy Fakana Sary · 2020
Problue Annual Posters Primary Function: Peta-drindrina
- A' Design Award Volafotsy 2020 in Fakana Sary
- CLIENT: JBBC Branding Consultancy
- Estimated Number of Design Views: 31,450
- Verification code F0CB233922 · Verify this award
Colors
About Problue Annual Posters Primary Function: Peta-drindrina
Book Text: Ny Problue Annual Posters dia andiana peta-drindrina voadika natao ho an'ny marika iray mahatsindry rano. Ny peta-drindrina tsirairay dia mampiseho modely iray manao akanjo an-tanàndehibe kanto sy akanjo fitsindrian-drano, ka mahatonga ny fifindrana eo amin'ny fiainana andavanandro sy ny fitsindrian-drano ho hita maso. Ny volo manga misy vozon-tany dia ampiharina amin'ny lehilahy ho amin'ny fahalavorariana, ary ny mena dia ampiharina amin'ny vehivavy. Ny elatra manafina dia manondro ny hetsika amin'ny fiainana an-tanàndehibe. Ny fifanoheran-javatra dia alahatra an-tsitrapo, toy ny haingana sy mangina, ny akanjo andavanandro sy ny akanjo fitsindrian-drano, ny malama sy maranitra. Ny peta-drindrina tsirairay dia mirefy 420 x 594 milimetatra.
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Problue Annual Posters Primary Function: Peta-drindrina, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Problue Annual Posters Primary Function: Peta-drindrina. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Problue Annual Posters Primary Function: Peta-drindrina dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Press Kit
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
