Debes Intervenir Antontam-pahasalamana momba ny fiarovana nataon'i Eduardo Walles

Ny endrika Debes Intervenir Antontam-pahasalamana momba ny fiarovana nataon'i Eduardo Walles dia mpandresy sarobidy amin'ny 2020 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2020

Debes Intervenir Antontam-pahasalamana momba ny fiarovana

nataon'i Eduardo Walles

Mpanjifa: tApp

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

8,862

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #101449

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Debes Intervenir Antontam-pahasalamana momba ny fiarovana

Debes Intervenir dia fampielezan-kevitra momba ny fiarovana ao amin'ny toeram-piasana, natao ho an'ny orinasa indostrialy iray. Ny antontam-pahasalamana dia mampiseho ny fampiasana marina sy diso ny fitaovana sy ny fotodrafitrasa. Ny sehatra tsirairay dia mifantoka amin'ny fotoana mialoha kelin'ny sakafo mahazo. Endrika "comic" no ampiasaina mba hamoronana fifandraisana mimarina sy mazava amin'ireo mpiasa. Toetra sary iray no mitarika ny mpiasa mandritra ny hafatra tsirairay. Ny sary dia nosoratana amin'ny fitaovana "vector illustration" mba hitazonana tsipika malefaka sy tsy voafetra, avy eo nolokoina sy novolavolaina tamin'ny rindrambaiko fanovana sary. Ny antontam-pahasalamana tsirairay dia pirinty amin'ny "styrene" ary manana refy 900 amin'ny 600 milimetatra.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Debes Intervenir Antontam-pahasalamana momba ny fiarovana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Debes Intervenir Antontam-pahasalamana momba ny fiarovana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Debes Intervenir Antontam-pahasalamana momba ny fiarovana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Refy & Fonosana: Styrene 900 mm X 600 mm. Depth. 50
Marika: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Teknolojia Famokarana: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Fanamby Endrika: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Fikarohana: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Aingam-panahy: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Faharetan'ny Tetikasa: The project started in September 2016 and finished in November 2016 in CDMX.
Fizotr'asa: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patanta: None, everything was created form scratch.
Mpikambana ao amin'ny Ekipa: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Loharanon-tsary: None, everything was created form scratch.