Future of the Digitally Society Fampiharana finday by Idean Singapore

Future of the Digitally Society Fampiharana finday by Idean Singapore is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Teknolojia Finday, Fampiharana ary Rindrambaiko Competition Category.

VarahinaFinday· 2020

Future of the Digitally Society Fampiharana finday

by Idean Singapore

Client: National Library Board, Singapore

A' Design Award Varahina Winner in Finday Category

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Verified Award Winner

Verify Award Status for #101521

View at A' Design Award Press Release Award Badge

Colors

The Design

About Future of the Digitally Society Fampiharana finday

Ny Hoavin'ny Fiaraha-monina Nomerika dia fampiharana finday natao ho an'ny tolotra tranomboky iraisam-bahoaka. Ny fampiharana dia manambatra ny fitetezana, ny fikarohana, ny fizarana ary ny tolo-kevitra manokana ao anaty tarehimarika iray. Ny sarintany amin'ny zava-misy nampitomboina ary ny lantoka Bluetooth mpampiasa herinaratra kely dia manampy ny mpampiasa hahita boky, handray hafatra araka ny toe-javatra ary hahazo fanampiana ao anatin'ny sampana tranomboky. Azo indramina ny boky amin'ny fanadihadiana kaody baribara, azo tehirizina ao amin'ny efitrano boky manokana na azo tokanana mba horaisina any amin'ny sampana rehetra. Ny famolavolana dia mampifandray ny tranomboky ara-batana amin'ireo fantsom-piarahamonina nomerika amin'ny fahitan-javatra tsy tapaka.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Future of the Digitally Society Fampiharana finday, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Future of the Digitally Society Fampiharana finday. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Future of the Digitally Society Fampiharana finday dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The newly designed app had delightful browsing experience coupled with
efficient searching, able to build communities through sharing and have
smart and personalised recommendations. The physical finding and
borrowing experience was enhance through AR mapping and low power
beacon technology to help library users to find books or look for
assistance
Dimensions & Packaging: 143.6mm x 70.9mm
Tags: interactive, seamless journey, digital, customer experience, experience design
Production Technology: The newly design app included beacons, a blue-tooth wireless technology to pinpoint the location of library users and to deliver personalised messages to their mobile devices.
With the usage of this technology, it allows interactive content such as introducing new books added to a particular library branch the user is at. Additionally, library users are also able to track the location and availability of the book realtime.
There were many rounds of testing to have the best placement of the beacons to gather the best detection. Not to forget, user-testing has been done to ensure the technology is feasible and aid in the entire journey of a library user.
Design Challenge: Trying to break the norm of a typical app that allows e-reading, purchasing of books, browsing of books on a small screen.
There were also constraints to cater to the behaviour of various user types, such as an avid reader who knows what they want to a browser who requires recommendations.
Also with the vast amount of books available, to ensure that browsing on the app is efficient yet able to bring out the best books available has to be present in the design.
The design has to be modern to cater to the current generation today, yet speaking the language of an older generation who understands the flow and process easily.
Research: The team first started off by doing ground research on what is relevant to the digital natives today by speaking to them and asking them about their reading habits. Not forgetting to find the best practices in today's context for books, comparing it across physical bookstores, online bookstores and libraries around the world.

Thereafter, we dive into targetted users and categorised them based on their level of engagement and the opportunities for conversion.
The team did an in-depth interview with random users at the library and the categories of users based on their journey of reader.

The team also identified the pain points of the current app today and did an evaluation to improve and turn these pain points into opportunities for improvement in the app.

Thereafter, big ides and ideation started to form and that was where we did rounds of testing of ideas with users. All in all, was to improve the overall user journeys of a reader, be it with physical books or e-books.
Inspiration: The aim was to build a library of tomorrow,to bring values to make the library relevant and appealing to the digital natives.
The newly designed app was to merge physical and digital worlds by creating a consistent brand experience between the physical library and digital channels in which transactions, data, and history is continuous across all channels.
Not forgetting to bring the romance we have with books from the physical space to a digital space, a quaint place to unleash our imaginations
Project Duration: The project started in May 2019 in Singapore and finished the design process in September 2019.
Operation Flow: When a library user is within the range of the beacon technology, users will be welcomed with a personalised message from the library.
The content of the app will then display contextual information and content pertaining to the library branch itself.
With that, users are able to have a better experience at the physical library with up to date information of the library branch such as new books added in that branch and up-coming workshops.
Library users will also be able to track the location of the book with the aid of the technology.
Efficiency in loaning a book, just scan the barcode to borrow!

The newly designed app also calls for a better user journey when browsing books on the go. Where users are able to add favourites to their shelves. And if they would like to borrow a physical book, they are able to reserve the book on the app and collect it at any branch.
Team Members: Creative Director: Ignatius Ong
Deputy Head of Deisgn: Nicholas Tan
Design Architect: Adib Ramzali
User Experience Researcher: Gigi Teo
User Experience Designer: Yuen Pei Yun
Associate Designer: Sherilyn Kan
Image Credits: Image #1: Idean Design Team, Future of library video, 2018.
Image #2: Idean Design Team, Future of library video, 2018.
Image #3: Idean Design Team, Future of library video, 2018.
Image #4: Idean Design Team, Future of library video, 2018.
Image #5: Idean Design Team, Future of library video, 2018.
Video Credits: Hu Emmanuelle, Future of library video, 2018.