Women of Wonder University Maha-izy azy ny Marika (Brand Identity) by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2020

Women of Wonder University Maha-izy azy ny Marika (Brand Identity)

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Varahina Winner in Grafika Category

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Colors

The Design

About Women of Wonder University Maha-izy azy ny Marika (Brand Identity)

Ny Women of Wonder University dia maha-izy azy marika noforonina ho an'ny fianarana valo ambin'ny folo herinandro izay manomana ny vehivavy amin'ny fifandanjana amin'ny asa sy fiainana ho avy. Ny maha-izy azy dia mampiray ny litera voalohan'ny Women of Wonder ho teny fohy hoe WoW, nosoratana amin'ny sora-mavesatra. Ny volomparasy dia maneho ny maha-vehivavy sy ny fahafahana, ny manga malefaka kosa maneho ny fisokafana sy ny fomba fijery, ary ny manga maizina maneho ny fitokisana sy ny fahalalana. Ny logo misy loko dia ampiasaina amin'ny endrika fotsy, fa ny logo fotsy kosa ampiasaina amin'ny endrika mazava. Ny famolavolana dia manome ny sehatra fahitana ambony sy angovo be.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Women of Wonder University Maha-izy azy ny Marika (Brand Identity), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Women of Wonder University Maha-izy azy ny Marika (Brand Identity). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Women of Wonder University Maha-izy azy ny Marika (Brand Identity) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens