Pop Pop Fandaharana Hetsika by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Hetsika sy Fisehoan-javatra Competition Category.

VarahinaHetsika· 2020

Pop Pop Fandaharana Hetsika

by Tist

Client: Tist

A' Design Award Varahina Winner in Hetsika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop Fandaharana Hetsika

Ny Pop Pop dia famolavolana hetsika ara-potoana ririnina noforonina ho an'ny fivarotana tsy misy hetra valo any Korea. Ity tetikasa ity dia mampifangaro singa ara-kolontsaina sy toerana fivarotana mba hanome traikefa mihoatra noho ny fividianana fotsiny. Ny lohahevitra Vohitry i Santa Claus dia mampiray ny ririnina, ny Krismasy ary ny fanomezana, mahatsiaro ireo fotoana sarobidin'ny dia. Ny sary an-tsokitra momba ny endri-javatra, biby ary hazo dia ampiarahina amin'ny tsipika mifangaro, ka azo vakiana toy ny puzzle ireo sary ireo. Ampiasaina ny fanazavana neon-flex, acrylic ary fomex mba hanampiana loko sy fahazavana amin'ilay toerana rafitra fotsy.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Pop Pop Fandaharana Hetsika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Pop Pop Fandaharana Hetsika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Pop Pop Fandaharana Hetsika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk