Huade Ny Maha-Izy Azy by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VyGrafika· 2020
Huade Ny Maha-Izy Azy
by Fu Yong
Client: Huade
A' Design Award Vy Winner in Grafika Category
Verified Award Winner
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About Huade Ny Maha-Izy Azy
Huade dia toerana tafika lehibe iray hiarovana ny sisintany avaratr'i Sina. Ny fitaovam-piadiana niongana tamin'ny tafika dia afaka mamorona traikefa ara-tafika sy fizahan-tany, ary mitondra ny fampandrosoana ara-toekarena an-tanàn-dehibe. Ny famolavolana dia aingam-panahy amin'ny bokotra iray, ny fiatoana ary manomboka sary amin'ny bokotra dia midika fa mampiato ny asa be, ary manomboka ny dian'ny Huade. Ny fampifangaroana fiatoana sy fanombohana famantarana ary ny pentagram dia ny English Abb. HD an'i Huade. Ny kintana dimy tondro dia tafiditra amin'ny sainan'ny tafika sy ny epaulet. Huade dia hahatadidy ary hanome lanja ireo mahery fo izay niaro ny firenena nandritra ny ady.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Huade Ny Maha-Izy Azy, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Huade Ny Maha-Izy Azy. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Huade Ny Maha-Izy Azy dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
- Dimensions & Packaging
- The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
- Tags
- City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
- Production Technology
- The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
- Design Challenge
- The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
- Research
- After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
- Inspiration
- The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
- Project Duration
- The project started in July 2019 in Beijing and finished in February 2020 in Beijing
- Operation Flow
- The logo can be presented on a white background or can be used against a red background to form a unified visual style.
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