Fresh Blood DG Youth Fampisehoana Kolontsaina by Ruikang Xie

Fresh Blood DG Youth Fampisehoana Kolontsaina by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Hetsika sy Fisehoan-javatra Competition Category.

VarahinaHetsika· 2021

Fresh Blood DG Youth Fampisehoana Kolontsaina

by Ruikang Xie

Client: Xiexie Design

A' Design Award Varahina Winner in Hetsika Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Fampisehoana Kolontsaina

Fresh Blood DG Youth dia fampisehoana kolontsaina natao any Dongguan, Chine. Ny fampisehoana dia manolotra mpampiseho enina eo an-toerana miaraka amin'ny lohahevitra momba ny famatsiana vao haingana amin'ny fanavaozana kolontsaina. Ny fandaharana dia natao mitovy amin'ny tsenan-jaza, misy jiro legioma mihodinkodina apetraka eo ambonin'ny andalana latabatra mpivarotra. Sakafo eo an-toerana enina no maneho ny mombamomba ny mpampiseho enina. Satria ny toerana nanaovana ny fampisehoana tsy nahazo an-ilay asa tany am-boalohany, dia navaha tamin'ny fitaovana manokana ireo taratasy A5 mba hahazoana endrika sakafo, toy ny gana endasina, ary nasiana soratra sy sary. Ny kitapo taratasy lehibe indrindra dia manana refy 340 amin'ny 380 milimetatra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Fresh Blood DG Youth Fampisehoana Kolontsaina, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Fresh Blood DG Youth Fampisehoana Kolontsaina. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Fresh Blood DG Youth Fampisehoana Kolontsaina dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen