Interdependence Famolavolana Poster by Haitao Song

Interdependence Famolavolana Poster by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Sosialy Competition Category.

VySosialy· 2020

Interdependence Famolavolana Poster

by Haitao Song

Client: SongHaitao

A' Design Award Vy Winner in Sosialy Category

21,656

Verified Award Winner

Verify Award Status for #102665

View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Famolavolana Poster

Ny "Interdependence" dia poster fanompoana ny besinimaro noforonina mba hanaitra ny saina momba ny fiarovana ny biby dia. Ny poster dia mampiseho lovia fisakafoana. Eo amin'ny ilany havia dia mandry ny biby dia maty, dia ramanavy sy pangolina. Eo amin'ny ilany havanana kosa dia mandry ny havokavoka olombelona voan'ny aretina misy ny endriky ny coronavirus ao anatiny. Ny ran'ny biby dia miely ka mamorona ny endriky ny havokavoka, ary ny lalan-dra ao amin'ny havokavoka dia nosarahina toy ny sampan-kazo. Ny sary dia mampifandray ny fihinanana biby dia amin'ny fifindran'ny aretina ary manambara fa ny fiarovana ny biby dia dia fiarovana ny olombelona ihany koa. Ny poster dia mizaha 70 sentimetatra × 50 sentimetatra ary aseho any ivelany sy amin'ny aterineto.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Interdependence Famolavolana Poster, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Interdependence Famolavolana Poster. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Interdependence Famolavolana Poster dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020