Pizzamax Famantarana Vintan-tsangan'asa (Brand Identity) by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2020

Pizzamax Famantarana Vintan-tsangan'asa (Brand Identity)

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Varahina Winner in Grafika Category

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Colors

The Design

About Pizzamax Famantarana Vintan-tsangan'asa (Brand Identity)

Pizzamax dia famantarana vintan'asa ho an'ny tarika mpivarotra pizza kely iray any Litoania. Ny famantarana teo aloha dia nampifangaro fomba grafika maromaro ka tsy nahatonga ny mpanjifa hahatsapa tsara ny mombamomba ilay tarika. Ny fanavaozana dia mampiasa lambosoratra tsotra kokoa misy loko mena, mainty ary fotsy, izay mifandray amin'ny pizza Italiana klasika. Ny teny hoe pizza sy max dia napetraka amin'ny lafiny samihafa amin'ny karatra fifandraisana ary ny boaty pizza. Ny litera M sy X dia manana faran-tongony miolakolaka izay maneho mpanao pizza mitondra pizza amin'ny sandry mahitsy. Ilay famantarana dia nampiharina tamin'ny karatra fifandraisana, taratasy misy lohisoratra, boaty pizza ary fitafiana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Pizzamax Famantarana Vintan-tsangan'asa (Brand Identity), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Pizzamax Famantarana Vintan-tsangan'asa (Brand Identity). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Pizzamax Famantarana Vintan-tsangan'asa (Brand Identity) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens