Dengo 80g Baoritra Sôkôla nataon'i Brazil & Murgel Design Studio

Ny endrika Dengo 80g Baoritra Sôkôla nataon'i Brazil & Murgel Design Studio dia mpandresy sarobidy amin'ny 2020 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Sakafo, Zava-pisotro ary Zavakanton'ny Fahandro.

VolamenaZavakanton'ny Fahandro· 2020

Dengo 80g Baoritra Sôkôla

nataon'i Brazil & Murgel Design Studio

Mpanjifa: Dengo Chocolates

Mpandresy A' Design Award Volamena amin'ny Sokajy Zavakanton'ny Fahandro

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #102969

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Dengo 80g Baoritra Sôkôla

Ny Dengo 80g dia baoritra sôkôla noforonina ho an'ny Dengo Chocolates. Ny endriny sary sokitra dia maneho ireo singa ao amin'ny Ala Atlantika any Bahia, Brezila, izay anangonana ny kakaô, toy ny ravina maina, ny raviny ary ny voa. Ny velarana miolikolika dia manambatra tsipika roa refy sy telo refy, ka ny fahavitany manganohano dia mampitaratra ny hazavana manerana ny baoritra. Ny baoritra dia vokarina amin'ny lasitra polycarbonate vita avy amin'ny takelaka aliminioma voarafitra amin'ny milina CNC, izay mitazona ireo tsipika sy fiolahana madinika. Ny hatevin'ny miovaova dia manome feo mikapoka mafy rehefa tapahina ny baoritra.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Dengo 80g Baoritra Sôkôla, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Dengo 80g Baoritra Sôkôla izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Dengo 80g Baoritra Sôkôla dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Refy & Fonosana: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Marika: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Teknolojia Famokarana: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Fanamby Endrika: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Fikarohana: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Aingam-panahy: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Faharetan'ny Tetikasa: The project took place in Sao Paulo, between May and October 2018.
Fizotr'asa: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patanta: n/a
Mpikambana ao amin'ny Ekipa: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Loharanon-tsary: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato