Alpha Series Ny Shaver by Mert Ali Bukulmez

Alpha Series Ny Shaver by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Hatsaran-tarehy, Fikarakarana ny Vatana ary Vokatra Haridy Competition Category.

VyVokatra Haridy· 2020

Alpha Series Ny Shaver

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award Vy Winner in Vokatra Haridy Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Ny Shaver

Ny andiany alpà dia mpanamory vita amin'ny semi-proffesional izay afaka mitantana asa fototra ho an'ny fikarakarana tarehy. Vokatra iray ihany koa izay manome vahaolana ho an'ny fidiovana miaraka amin'ny fomba fiasa maoderina miaraka amin'ny aesthetics tsara tarehy. Ny fahatsorana, ny minimalism sy ny fiasa mifangaro amin'ny fifaneraseran'ny mpampiasa mora dia manorina ny fototry ny tetikasa. Ny fanandramana mpampiasa fifaliana dia fanalahidy. Ireo toro-hevitra dia azo alaina mora foana amin'ny mpanao volo ary apetraka ao amin'ny faritra fitahirizana. Ny Dock dia natao hanomezana alalana ny mpanodina sy manadio ireo toro-hevitra tohanan'ny UV Light ao amin'ny faritra fitahirizana.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Alpha Series Ny Shaver, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Alpha Series Ny Shaver. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Alpha Series Ny Shaver dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019