Wolffstrunk Primary Function: Mombamomba ny orinasa by Karen Cuthbert

Wolffstrunk Primary Function: Mombamomba ny orinasa by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2021

Wolffstrunk Primary Function: Mombamomba ny orinasa

by Karen Cuthbert

Client: Gerhard Wolff – Wolffstrunk

A' Design Award Volafotsy Winner in Grafika Category

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Colors

The Design

About Wolffstrunk Primary Function: Mombamomba ny orinasa

Wolffstrunk dia mombamomba ny orinasa noforonina ho an'ny marika iray amin'ny schnapps voankazo sy ny liqueur voankazo vokarina ao amin'ny toeram-panamboarana toaka tsy miankina. Ny fampihenana ny sary sy ny fahamarinana no mampiavaka ny endrika hita maso. Ny sarin'ny amboadia natao tsotra dia ampiasaina ho marika famolavolana ao amin'ny rafitra famolavolana ny orinasa, ary ny endrika natao kanto amin'ny rano miraraka dia ampiana amin'ilay sary. Ny loha mihetsika dia manome toetra mampihomehy ilay marika ary mamela ny endrika mavitrika. Ny rafitra dia ahitana marika mitambatra, taratasy fandraharahana, marika amin'ny tavoahangy, peta-drindrina, karatra, boky momba ny marika ary sary mihetsika fohy amin'ny tranonkala.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Wolffstrunk Primary Function: Mombamomba ny orinasa, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Wolffstrunk Primary Function: Mombamomba ny orinasa. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Wolffstrunk Primary Function: Mombamomba ny orinasa dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Team Members: Karen Cuthbert
Image Credits: #1-#5 Karen Cuthbert, 2020