The Multiverse Lalantsara Fampidirana nataon'i Hong Kong Trade Development Council

Ny endrika The Multiverse Lalantsara Fampidirana nataon'i Hong Kong Trade Development Council dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Hetsika sy Fisehoan-javatra.

VolafotsyHetsika· 2021

The Multiverse Lalantsara Fampidirana

nataon'i Hong Kong Trade Development Council

Mpanjifa: Hong Kong Trade Development Council

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Hetsika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #106404

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny The Multiverse Lalantsara Fampidirana

Ny Multiverse dia lalantsara fampidirana natao ho an'ny efitrano fampirantiana famantaranandro sy famantaranandro any Hong Kong. Ny lalantsara dia mirefy 745 metatra toradroa ary mitarika ny mpitsidika mankany amin'ny toeram-pivarotana famantaranandro misy marika. Fidirana boribory misy fitaratra no manamarika ny lalana. Ao anatiny, misy tsinjorano LED mangarahara mirefy 5 metatra ny hahavony miaraka amin'ny fitaratra mihantona no mijoro eo afovoany. Misy vavahady manana lohahevitra mitarika mankany amin'ny faritra efatra sy efitrano fialan-tsasatra. Ny rindrina dia naorina tamin'ny rafitra aluminium azo averina ampiasaina voarakotra sary vinyl sy takelaka misy fitaratra. Ny hevitra abstract dia maneho ny fifantohana famoronana an'ny mpanao famantaranandro artisan an'eritreritra.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana The Multiverse Lalantsara Fampidirana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana The Multiverse Lalantsara Fampidirana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana The Multiverse Lalantsara Fampidirana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Refy & Fonosana: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Marika: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Teknolojia Famokarana: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Fanamby Endrika: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Fikarohana: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Aingam-panahy: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Faharetan'ny Tetikasa: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Fizotr'asa: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Patanta: Copyrights belong to Hong Kong Trade Development Council, 2019
Mpikambana ao amin'ny Ekipa: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Loharanon-tsary: Hong Kong Trade Development Council