Future Tribes Famolavolana Habaka ho an'ny Hetsika by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Hetsika sy Fisehoan-javatra Competition Category.
VarahinaHetsika· 2021
Future Tribes Famolavolana Habaka ho an'ny Hetsika
by Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
A' Design Award Varahina Winner in Hetsika Category
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- Verified Award Winner
- Verify Award Status for #106405
The Design
About Future Tribes Famolavolana Habaka ho an'ny Hetsika
Future Tribes dia famolavolana habaka ho an'ny hetsika izay noforonina ho an'ny Centrestage, fampirantiana lamaody nandritra ny efatra andro tao Hong Kong izay nampiseho tarehimarika 240 tao anatin'ny toerana 9000 metatra toradroa. Ny famolavolana dia mirakotra ny lalantsara fidirana, ny toerana fampirantiana afovoany ary ny faritra catwalk. Ny fitenim-pahitana dia mifangaro ny mari-pahalalana ara-kolontsaina nentim-paharazana, toy ny sora-tsoratra rune, hieroglifa ary tatouage, miaraka amin'ny teknolojia vaovao. Ampiasaina ny fampisehoana holografika mitovy amin'ny fanaka, efijery LED, ary jiro telozoro mihetsika. Ny singa rehetra dia noforonina mialoha any ivelan'ny toerana ary novoriana teny an-toerana tao anatin'ny telo andro.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Future Tribes Famolavolana Habaka ho an'ny Hetsika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Future Tribes Famolavolana Habaka ho an'ny Hetsika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Future Tribes Famolavolana Habaka ho an'ny Hetsika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
- Dimensions & Packaging
- The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
- Tags
- Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
- Production Technology
- Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
- Design Challenge
- The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
- Research
- The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
- Inspiration
- The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
- Project Duration
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
- Operation Flow
- The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
- Patents
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Team Members
- Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng - Image Credits
- Hong Kong Trade Development Council
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