Kumano Cherry Sary by Daisuke Kawashima is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Fakana Sary sy Fanovana Sary Competition Category.

VyFakana Sary· 2021

Kumano Cherry Sary

by Daisuke Kawashima

Client: Kozagawa Town Tourism Association

A' Design Award Vy Winner in Fakana Sary Category

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Verified Award Winner

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Colors

The Design

About Kumano Cherry Sary

Hazo serizy vaovao "Kuma no Sakura" hita tao amin’ny tanàna kelin’i Kozagawa any Japon nandritra ny 100 taona. Karazan-kazo serizy vaovao ao amin'ny tanàna kely tsy dia misy indostria no antenaina ho loharano fizahan-tany vaovao ho an'ny tanàna. Ity tetikasa ity dia mikendry ny hanao "Kuma no Sakura" toerana fizahan-tany eto an-tanàna. Olona maro no maka sary an'ilay tsara tarehy "Kumano Sakura" ary alefaso any amin'ny olona maro.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Kumano Cherry Sary, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Kumano Cherry Sary. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Kumano Cherry Sary dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a precious cherry blossom found in a small town with a population of 3000. This is a picture that can only be taken if you live in this town. That is because this cherry blossom is a special cherry blossom that is carefully protected by the local residents. Only residents of this town are allowed to enter this place.
Dimensions & Packaging: It is used for homepages and posters as a sightseeing PR for Kozagawa Town, a tourist destination of Kumano cherry.
Tags: Photo, Cherryblossom, Flower, Kumano, japan,
Production Technology: This cherry tree is in the mountains. The morning sun is the most beautiful of this cherry blossom. In order to shoot early in the morning, you have to walk to the shooting location during the night.
The cherry blossoms are in full bloom for about 3 days. These best conditions are not met every year.
Design Challenge: To discover the value of cherry blossoms in the area, which is traditionally protected.
Research: This is a project to preserve the new kind of cherry blossom "Kumano Sakura" that was discovered for the first time in 100 years. As a tourist resource of the city, it is necessary to protect the rare and precious cherry blossoms.
To that end, many people need to know the beauty of "Kumano Sakura". Take a picture of "Sakura Kumano" in full bloom and use it as an icon for your homepage or pamphlet.
This is an activity for tourists to come to this place.
Inspiration: A new kind of cherry blossom was discovered for the first time in 100 years. Aiming for the most beautiful moment of the year, I photographed the important cherry blossoms in the town. It is very rare that all conditions are met, such as cherry blossoms in full bloom, sunny days, and shooting times. This is the best shot I've seen for two years until all the conditions are met.
Project Duration: It started in March 2019 and is still continuing in Kozagawa Town in Japan.
Operation Flow: This photo will be used for PR activities in the town. It is used in various places as an icon such as homepages, posters, and pamphlets to promote Kumano cherry.
Image Credits: Image #1-5: Photographer Kawashimatekkojo, 2019.