SciFest Los Angeles Rafitra Maha-Ombiasa ny Fetibe by Ching-Fa Lung

SciFest Los Angeles Rafitra Maha-Ombiasa ny Fetibe by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2021

SciFest Los Angeles Rafitra Maha-Ombiasa ny Fetibe

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Vy Winner in Grafika Category

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Colors

The Design

About SciFest Los Angeles Rafitra Maha-Ombiasa ny Fetibe

SciFest Los Angeles dia rafitra maha-ombiasa noforonina ho an'ny fetibe sarimihetsika mihatra havaozam-pieritreretana mandritra ny valo andro, izay natao ho an'ny sarimihetsika siantifika-noforonina. Ny programa dia mifantina sarimihetsika siantifika-noforonina mahazatra hatramin'ny taona 1970 ka hatramin'ny 2017, ka mahakasika ireo karazana ambany toy ny hetsika, sarimihetsika mihetsika (animation) sy mistery. Endri-tsoratra misy refy maromaro, nahazo aingam-panahy avy amin'ny sehatra misy refy efatra, no lasa fitenim-pahitana lehibe eo amin'ny fampiharana rehetra. Ny poster dia miara-miasa amin'ny zava-misy hita maso mihoatra ny voajanahary (augmented reality), ka mahafahan'ireo mpijery mikaroka ny halaliny. Ny sehatry ny app sy tranonkala dia mampiasa sary sokajina telo-refy mihetsika.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana SciFest Los Angeles Rafitra Maha-Ombiasa ny Fetibe, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana SciFest Los Angeles Rafitra Maha-Ombiasa ny Fetibe. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana SciFest Los Angeles Rafitra Maha-Ombiasa ny Fetibe dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.