Harlem Advocacy Andian-tsary Fanentanana by Jiaqi Song

Harlem Advocacy Andian-tsary Fanentanana by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2021

Harlem Advocacy Andian-tsary Fanentanana

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Andian-tsary Fanentanana

Ny Harlem Advocacy dia andian-tsary fanentanana natao ho an'ny fandaharan'asa fanentanana momba ny fahasalamam-bahoaka miorina ao Harlem, New York City. Ireo tsary dia mampiray ny mari-pamantarana ara-barotra (brand lock up) miaraka amin'ny kisary an-tsary, ary ny kisary tsirairay dia maneho tolotra iray, toy ny fitsaboana, ara-tsosialy, ara-pampianarana na fanampiana mikasika ny asa. Misy tsary lehibe iray mampiseho ireo kisary rehetra miaraka. Ho fizarana amin'ny besinimaro, dia zaraina ho tsary tokana ny andiany, ka ny tsirairay avy dia mampiseho kisary iray amin'ny habe lehibe. Ny fomba famolavolana ara-pahitana dia misy fitaomana avy amin'ny pop art, mba hahafahan'ny mponina eo an-toerana mahafantatra haingana ireo tolotra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Harlem Advocacy Andian-tsary Fanentanana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Harlem Advocacy Andian-tsary Fanentanana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Harlem Advocacy Andian-tsary Fanentanana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.