Branding Accademia of Perugia Ny Rafitra Marika Sy Ny Fanentanana by Paul Robb

Branding Accademia of Perugia Ny Rafitra Marika Sy Ny Fanentanana by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2021

Branding Accademia of Perugia Ny Rafitra Marika Sy Ny Fanentanana

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award Volafotsy Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Ny Rafitra Marika Sy Ny Fanentanana

Ny Accademia of Perugia, dia nila famantarana hita maso vaovao hanehoana ny fanirian'ny andrim-panjakana hiroso haingana amin'ny ho avy. Niara-niasa tamin'ny mpiasan'ny ABA sy ny mpianatra ny S&P mba hampiditra sampana sy lafin-javatra samihafa ao amin'ny Akademia. Mpamorona' Ny fanamby dia ny famoronana marika kinetika tokana sy maritrano izay nanome ny maha-izy azy ihany koa ny fampianarana tokana. Namorona rafitra maha-izy azy mavitrika, matanjaka ary tsara izy ireo izay miasa amin'ny zavakanto samihafa manalavitra ireo clichés sy fivoriambe mahazatra.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Branding Accademia of Perugia Ny Rafitra Marika Sy Ny Fanentanana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Branding Accademia of Perugia Ny Rafitra Marika Sy Ny Fanentanana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Branding Accademia of Perugia Ny Rafitra Marika Sy Ny Fanentanana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb