Yoonly Maha Mampiavaka Ara-pahitana by Fanny De Bray

Yoonly Maha Mampiavaka Ara-pahitana by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2021

Yoonly Maha Mampiavaka Ara-pahitana

by Fanny De Bray

Client: Made for you

A' Design Award Varahina Winner in Grafika Category

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Colors

The Design

About Yoonly Maha Mampiavaka Ara-pahitana

Yoonly dia maha mampiavaka ara-pahitana natao ho an'ny tarana-barotra momba ny fizahan-tany izay manolotra traikefa ho an'ireo mpizaha tany tanora. Ny litera Y dia ampiarahina amin'ny tsato-pana amin'ny sarintany, mamorona bokotra "on" sy "off" izay manohana ny hafatra fototra, switch on life (ampireheto ny fiainana). Ny litera O roa dia natao ho endrika famantarana tsy manam-petra, maneho fahatsiarovana maharitra mandritra ny androm-piainana. Ny faran'ny litera tsirairay dia mihodina havanana, manome endrika mavitrika sy misy toetra manokana ho an'ilay logo. Ny maitso vata dia mampahatsiahy ny ranomasina sy ny lanitra, fa ny mavokely kosa mampahatsiahy ny hafanam-po sy ny masoandro. Ilay maha mampiavaka dia nampifanaraina mba hampiasaina eo amin'ny haino aman-jery nomerika sy ny an-taratasy.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Yoonly Maha Mampiavaka Ara-pahitana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Yoonly Maha Mampiavaka Ara-pahitana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Yoonly Maha Mampiavaka Ara-pahitana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you