Hmp Maha-izy azy Ara-pahitana nataon'i Fanny De Bray

Ny endrika Hmp Maha-izy azy Ara-pahitana nataon'i Fanny De Bray dia mpandresy sarobidy amin'ny 2021 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2021

Hmp Maha-izy azy Ara-pahitana

nataon'i Fanny De Bray

Mpanjifa: Made for you

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

11,197

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #109853

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Hmp Maha-izy azy Ara-pahitana

HMP dia maha-izy azy ara-pahitana noforonina ho an'ny vondron'orinasa manao asa ara-tsipiriany momba ny fitaovana. Ny logo dia manamafy ny herin'ny orinasa ary manazava ny fifandraisany. Ny litera dia namboarina araka ny fomba amaritan'ny vondrona azy amin'ny vokatra vitany. Ny sary sary sy drafitra ara-teknika ao ambadika dia mampiseho ny fanampiana manerantany omen'ny HMP. Ny sehatra fahaizana tsirairay dia asongadin'ny kisary manokana sy loko manokana, nofidina niaraka tamin'ny mpanjifa mba hanazavana ny tolotra samihafa. Ilay maha-izy azy dia nampifanaraina amin'ny fampiasana nomerika sy pirinty, anisan'izany ny kaarti orinasa, taratasy misy lohan-taratasy ary ny fitehirizana antontan-taratasy.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Hmp Maha-izy azy Ara-pahitana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Hmp Maha-izy azy Ara-pahitana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Hmp Maha-izy azy Ara-pahitana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Refy & Fonosana: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Marika: mechanical, graphic design, paris, industrial,
Teknolojia Famokarana: Logo
Business card
Letterhead paper
Folder
Fanamby Endrika: How to modernize and make more human an industrial universe.
Fikarohana: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Aingam-panahy: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Faharetan'ny Tetikasa: The project started in January 2019 and finished in September 2019.
Fizotr'asa: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patanta: Copyright Made for you
Mpikambana ao amin'ny Ekipa: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Loharanon-tsary: Photographer: Maxime Huriez