Ny endrika Jiangmen Culture and Tourism Logo sy Maha-izy azy ny Marika nataon'i EUCA Culture and Communications Co. Ltd. dia mpandresy sarobidy amin'ny 2021 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2021

Jiangmen Culture and Tourism Logo sy Maha-izy azy ny Marika

nataon'i EUCA Culture and Communications Co. Ltd.

Mpanjifa: Jiangmen culture, tourism, radio, television and Sports Bureau

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #109973

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Jiangmen Culture and Tourism Logo sy Maha-izy azy ny Marika

Jiangmen Culture and Tourism dia logo sy maha-izy azy ny marika noforonina ho an'ny sehatry ny kolontsaina sy fizahantany ao Jiangmen, tanàna iray any amin'ny Faritanin'i Guangdong any atsimon'i Shina. Ny logo dia nalaina tahaka avy amin'ny litera tsinai nentim-paharazana Men, izay midika hoe vavahady, sy avy amin'ny firafitry ny lalambe fahatsiarovana (memorial archway). Ireo singa nalaina avy amin'ny endriky ny tanàna, ny rafitra, ny lova ara-kolontsaina, ny tontolo iainana ary ny zavamaniry any Jiangmen dia nakambana tao anatin'ny endriky ny vavahady. Ny volamena matte dia manoro fa tanàna manankarena kanefa mijoro amim-pahamoram-panahy. Toromarika momba ny maha-izy azy ny marika ihany koa dia noforonina mba hanohanana ny fampiharana tsy miova.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Jiangmen Culture and Tourism Logo sy Maha-izy azy ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Jiangmen Culture and Tourism Logo sy Maha-izy azy ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Jiangmen Culture and Tourism Logo sy Maha-izy azy ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Marika: Branding, City, Culture and tourism, Logo design, Visual system
Fanamby Endrika: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Fikarohana: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Aingam-panahy: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Faharetan'ny Tetikasa: June 2019 – April 2020, Shanghai, China
Fizotr'asa: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Mpikambana ao amin'ny Ekipa: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Loharanon-tsary: Ellain Li, Grace Xu， Di Tang