Lazarus Effekt Sary famelabelarana ho an'ny fampielezan-kevitra nataon'i Lara Wilkin

Ny endrika Lazarus Effekt Sary famelabelarana ho an'ny fampielezan-kevitra nataon'i Lara Wilkin dia mpandresy sarobidy amin'ny 2021 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2021

Lazarus Effekt Sary famelabelarana ho an'ny fampielezan-kevitra

nataon'i Lara Wilkin

Mpanjifa: Lara Wilkin

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

11,654

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #111279

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Lazarus Effekt Sary famelabelarana ho an'ny fampielezan-kevitra

Ny Lazarus Effekt dia andiana sary famelabelarana natao ho an'ny fampielezan-kevitra ampahafantarana amin'ny media maro momba ny "vokatra Lazarus" (Lazarus effect). Ny "vokatra Lazarus", teny noforonin'ny paleontolojista David Jablonski, dia manondro ny famerenana ho hita indray ny zavamananaina iray izay noheverina fahiny ho lany tamingana na very. Ny sary famelabelarana dia mampiseho ny zava-maniry sy biby izay hita indray. Ny endrika tsirairay dia sary vector mainty sy fotsy voasokitra tsara amin'ny antsipiriany, mba ahafahan'ny mpijery mahita zavatra bebe kokoa raha mijerijery lava kokoa. Ireo sary lehibe voapariaka dia miasa ho toy ny fanalahidy ara-pahitana izay mampifandray ny poster, ny taratasy fampielezan-kevitra (flyers), ny banner, sy ny sary famelabelarana amin'ny fampahalalam-baovao.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Lazarus Effekt Sary famelabelarana ho an'ny fampielezan-kevitra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Lazarus Effekt Sary famelabelarana ho an'ny fampielezan-kevitra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Lazarus Effekt Sary famelabelarana ho an'ny fampielezan-kevitra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Refy & Fonosana: main illustration 32000 mm / 23428 mm
Marika: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Teknolojia Famokarana: Drawn layout and adobe illustrator vectors
Fanamby Endrika: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Fikarohana: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Aingam-panahy: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Faharetan'ny Tetikasa: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Fizotr'asa: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Mpikambana ao amin'ny Ekipa: Lara Wilkin
Loharanon-tsary: Lara Wilkin