Who's That Eating Boky Sary Mipoaka by Keitaro Sugihara

Who's That Eating Boky Sary Mipoaka by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award Volamena in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolamenaGrafika· 2021

Who's That Eating Boky Sary Mipoaka

by Keitaro Sugihara

Client: Keitaro Sugihara

A' Design Award Volamena Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Who's That Eating Boky Sary Mipoaka

Ity boky misy sary mipoaka mihetsika ity dia manaraka biby fito izay mankafy ny sakafo tiany, samy manana fonosana mipoaka 3D mampiseho ny fomba fihinanany manokana. Ny sary mipoaka tsirairay dia novolavolaina tamin'ny pejy tokana voatetika, ary misy pejy faharoa eo ambadika mampiseho ny ao anatin'ny vava tsirairay sady manampy amin'ny fahamaritan'ny rafitra. Ity endrika tsotra ity, miaraka amin'ny sary hoso-kevitra vita amin'ny taratasy mifangaro, dia manome aina ny biby tsirairay. Ny soratra dia misy feon'ny fihinanana amin'ny alalan'ny onomatopeia Japoney, izay mamporisika ny mpamaky hanokatra sy hanidy ny pejy rehefa mitsakotsako ny biby.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Who's That Eating Boky Sary Mipoaka, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Who's That Eating Boky Sary Mipoaka izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Who's That Eating Boky Sary Mipoaka dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.