New HQ New Rules Primary Function: Rafitra Famantarana by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VolafotsyGrafika· 2021
New HQ New Rules Primary Function: Rafitra Famantarana
Client: Magyar Telekom
A' Design Award Volafotsy Winner in Grafika Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules Primary Function: Rafitra Famantarana
Rafitra famantarana noforonina ho an'ny foibe vaovaon'ny Magyar Telekom ny New HQ New Rules. Manolotra andiana fitsipika momba ny fitondran-tena ao amin'ny birao io famantarana io. Madio nefa mahafinaritra ny endriny, ka mahasarika kokoa noho ny mandidy ny fitsipika. Aseho amin'ny fomba mampihomehy sy misy hafanam-po maha-olona ny sary manehoana ny toe-javatra andavanandro any am-birao. Mifanohitra amin'ny habe sy ny toetra maoderin'ny trano ny endrika analozika. Ny tanjona dia ny hamorona fihetseham-po avy hatrany ary hamporisika ny olona hanaraka ny fitsipika miaraka amin'ny tsiky.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana New HQ New Rules Primary Function: Rafitra Famantarana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana New HQ New Rules Primary Function: Rafitra Famantarana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana New HQ New Rules Primary Function: Rafitra Famantarana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
