Low Classic Maha-Ilaina Voalohany: Maha-izy Azy ny Marika by Yaman Hu

Low Classic Maha-Ilaina Voalohany: Maha-izy Azy ny Marika by Yaman Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2021

Low Classic Maha-Ilaina Voalohany: Maha-izy Azy ny Marika

by Yaman Hu

Client: Low Classic

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #113244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Low Classic Maha-Ilaina Voalohany: Maha-izy Azy ny Marika

Soratra ao amin'ny Boky: Ny Low Classic dia maha-izy azy amin'ny marika noforonina ho an'ny mari-pamantarana lamaody tsy miankina. Ny maha-izy azy dia nahazo aingam-panahy avy amin'ireo gazety momba ny lamaody tamin'ny taona 1980. Ampiasaina ny loko malemy sy ny fandaminana miala amin'ny grid mahazatra. Ny taipografia dia natao mibahana kokoa sady nampifangaroana amin'ny fizoloana matsilo, ka izy io no miforona ho fitenim-pahitana lehibe an'ilay marika. Tafiditra ao ny fitaovana vita pirinty sy nomerika, toy ny poster, sary ho an'ny tambajotra sosialy, mailaka, ary banie tranonkala. Ny fitaovana pirinty dia vokarina amin'ny taratasy averina ampiasaina, tsy mampiasa loko mpandoto. Ny tanjona dia ny hanome endrika lasa nomerika voadio ho an'ny fijery vintage.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Low Classic Maha-Ilaina Voalohany: Maha-izy Azy ny Marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Low Classic Maha-Ilaina Voalohany: Maha-izy Azy ny Marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Low Classic Maha-Ilaina Voalohany: Maha-izy Azy ny Marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions & Packaging: 1920px*1280px
Tags: Identity, digital design, fashion, typography
Production Technology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Research: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Project Duration: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Team Members: Creative Director: Yaman Hu
Designer: Yaman Hu