RYC Brand Identity Maha ny Marika Ara-barotra by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2021

RYC Brand Identity Maha ny Marika Ara-barotra

by Fengnan Lin

Client: Ryc

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #114458

Fantaro izao Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Maha ny Marika Ara-barotra

Ny RYC Brand Identity dia endrika ara-barotra ara-pikirakirana natao ho an'ny orinasa e-commerce iray any Guangzhou, Shina. Ny logo dia noforonina avy amin'ny marika telo momba ny fanoratana: marika fanamarihana ho an'ny fahaiza-manao, faingo ho an'ny fiezahana tsy mitsahatra, ary teboka farany ho an'ny fahalavorariana sy fiantombohana vaovao. Ny litera R sy ny endriky ny sarety fividianana dia nakambana tamin'ireo marika ireo mba hanehoana ny sehatra iasan'ny orinasa. Ny marika fanoratana dia ampiasaina ho fiteny iombonana manerana ny firenena maro. Io endrika io dia ampiharina amin'ny karatra ara-barotra, karam-pahaiza, kahie, fonosana fanomezana, ary kitapo lamba, amin'ny alalan'ny fandrahoana volafotsy sy ny fanaovana printy screen (screen printing).

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana RYC Brand Identity Maha ny Marika Ara-barotra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana RYC Brand Identity Maha ny Marika Ara-barotra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana RYC Brand Identity Maha ny Marika Ara-barotra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.