C-MAX Branding Identity Maha-zava-dehibe voalohany: Famantarana Marika (Branding Identity) by Fengnan Lin

C-MAX Branding Identity Maha-zava-dehibe voalohany: Famantarana Marika (Branding Identity) by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2021

C-MAX Branding Identity Maha-zava-dehibe voalohany: Famantarana Marika (Branding Identity)

by Fengnan Lin

Client: C-Max

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

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Sadiho bebe kokoa Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About C-MAX Branding Identity Maha-zava-dehibe voalohany: Famantarana Marika (Branding Identity)

Lahatsoratra Boky: Ny C-MAX Branding Identity dia fandaharana famantarana ara-pahitana noforonina ho an'ny orinasa teknolojia miasa amin'ny cloud computing sy big data. Ny logo dia mampiray ny litera CMAX miaraka amin'ny marika kaody mahazatra, ao anatin'izany ny angle brackets, tsipika iray ary zana-tsipika, izay maneho ny fikajiana isa sy ny fivezivezena voalamina an'ny angona (data). Ny loko mainty dia maneho fahamarinana, raha ny sary fanampiny miloko maro kosa dia maneho tontolo mamirapiratra naorina tamin'ny teknolojia. Io famantarana io dia ampiharina amin'ny karatra fifandraisana ara-barotra, karatra asa, kahie ary kitapo lamba, mampiasa fanontana loko efatra (four-color printing) sy fanaovana glazy UV (UV glazing).

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana C-MAX Branding Identity Maha-zava-dehibe voalohany: Famantarana Marika (Branding Identity), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana C-MAX Branding Identity Maha-zava-dehibe voalohany: Famantarana Marika (Branding Identity). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana C-MAX Branding Identity Maha-zava-dehibe voalohany: Famantarana Marika (Branding Identity) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.